Tom is a Communications Planner and Strategist based near London

For the last 18 years I have worked with some of the world’s best loved brands in both global and local roles. I have helped tackle a wide range of business challenges and have experience of leading teams to develop brand and communications strategy for everything from Stock Cubes to Online Gaming to Private Banking.

Away from developing communications strategy, I have experience of helping businesses in a wide range of areas associated to marketing. These areas include developing new processes and workflows, workshop design and facilitation, digital transformation, brand positioning and portfolio management, competitive landscape analysis, brand partnerships and content development.

Client experience includes Jaguar Land Rover, Unilever, Channel 4, ITV, Spotify, eve Sleep, Oatly, Diageo, HSBC, Pokerstars, A+E Networks, Bauer Publishing, Peugeot and Citroen, ServiceNow, HP, 2K Games, VW Group and VF Corporation

CV

Head of Consumer Insight

Hearts & Science International

2024 – Current

Range Rover & JLR Group. Allwyn

Strategy and Communications Planning. Audience Strategy. Insight and Measurement

Head of Insight

PHD Global Business

2017 – Current

Oatly. The Guardian. Hellmann’s. Knorr. Smile. VWG. HSBC. Diageo. HP. 2K Games. ServiceNow. Pokerstars.

Strategy. Insight and Measurement. Consultancy and special projects.

Head of Planning

Goodstuff Communications

2013 – 2017

ITV. Spotify. eve Sleep. A&E Networks.

New Business. Process, Product and Culture.

Marketing Manager, 4oD and Digital

Channel 4 Television

2012–2013

Marketing for 4oD (now All4) and Daytime.

Black Mirror. The Anniversary Games.

Strategy and Planning. Partnerships and Platforms. AFPs.

Communications Planner

OMD UK

2006–2012

Channel 4, Peugeot, Bauer Media, HMV, Pespico

Press buying and Communications Planning

I have won awards at The Cannes Lions International Festival of Creativity, the Media Week Awards, Thinkbox TV Planning Awards, the Campaign Media Awards and Promax. I have written articles for Campaign, Admap, The MediaLeader and contributed to two books on the future of marketing published by PHD. I have spoken about media and communications at conferences for the IPA, Promax, Magnetic and Outsmart.

Education and learning has played a key part in my professional life. In 2012, I completed the IPA’s Excellence Diploma. This course was dubbed ‘the MBA of brands’ and is the highest qualification the IPA offers. I have continued to be involved with the IPA’s learning agenda and edit a module within their Foundation Certificate.

At PHD, I run the agency’s mentoring scheme ensuring that we have a vibrant platform to drive knowledge sharing within the business that is available to both junior and senior members of staff. I also act as mentor for students of The Brixton Finishing School.

In addition to the writing I publish on my blog, I also write a newsletter about creativity in media and advertising with my friend Matt, which you can find here.